Archive for the ‘Auto World’ Category

American Muscle: The Interior Is “Red”

posted by MikeG 8:51 AM
Friday, April 17, 2009

red-seats

When we research colors for American Muscle interiors, body paint, or stripe colors, often times there are endless photos detailing the colors that we need to replicate, but sometimes we can’t get our hands on the actual paint or material for a color comparison.

So, when the upcoming 1969 Charger (AMM924) called for a red interior, we simply asked the factory to paint several samples that might be close. The painted seat material looks very different when compared to a Pantone or House of Kolor swatch due to it’s slight texture, so it was a case of trial and error. Even the painted color samples we don’t choose are kept for future reference in case we want to use them later for another project. Unexpectedly, the choice for the interior for the ’69 Charger was based off of SG115 Kosmos Red.

American Muscle: Muscle Cars, Packaging, And Design!

posted by MikeG 1:18 PM
Thursday, April 16, 2009

aw_55chevy

Welcome to the Auto World blog! I’m Mike Groothuis. I’m an Art Director for Auto World. I’ve been drawing and designing cars since I was a little kid, so this is truly my passion!

My primary responsibilities are designing new packaging and vehicle paint schemes for Custom & Premium customers, researching and developing many of the cars for the American Muscle 1:18 scale cars, and in-house photographer for nearly every vehicle we use on packaging and sales materials.

Stop by often! We’ll keep you updated on the latest news from Auto World!